Case Study

Learn how Catenion used the "Strategy Game" to help a global biopharmaceutical better understand its competitive position against its major competitors.
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Catenion's Strategy Game

The Catenion Strategy Game is designed to open up the actionable option space for a client. The core element of the "Game" is to put teams of client executives into the shoes of their key competitors. This allows an outside–in understanding of competitor strategies, strengths and weaknesses. Perhaps more importantly, it also permits the team to look at their own company through the eyes of their competitors, thus enabling discussions which otherwise might be covered by taboos.

Catenion's role is to prepare and facilitate the Game. In the preparation phase, we put together dossiers on competitors chosen by the client. We then prepare a presentation on relevant industry trends to kick off the workshop.

During the workshop, usually a two–day event attended by 20 to 30 senior executives of the client, the team goes through three sessions. Initially, trends that Catenion presents are discussed and the group establishes their view on them. The client group then splits into teams, wearing the hats of key competitors. Each team presents a competitor's strategy and their presumed view to the group for discussion. Finally, the group defines priority themes for further analysis and action, with a view to updating the company's strategy once the game is over.